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It's important to understand the difference between active and passive investing, and why we actively manage investments at Round.

Passive Investing

Passive investing means investing in a static, never changing portfolio.

This means that generally you will have the same investments in your portfolio, no matter what happens in the world around you.

These passive portfolios are typically made up of generic stocks and bonds and aim to mimic the financial markets. This means that generally if the market is up, your portfolio will be up and if the market is down, your portfolio will be down.

There can be years of strong markets, like we've seen for the past few years, that makes it appealing to invest passively. When everything goes up, you don't need to do much but ride the rising tide, right?

It's not a bad way to invest, but you have to be mentally strong enough to go through the ups and downs over time.

Simply put, with passive investing there is no management of your investments of any kind—you are just the passenger along for the ride.


Active Investing

Active investing means being active in the investment process and having a say in where and when you invest. This is what we do at Round.

Our team of dedicated professionals makes investment decisions and manages your portfolio, while constantly monitoring the financial markets for you every single day.

Our investment objective sets us apart—achieving the best 'risk-adjusted return.'

This means that our investment team manages your portfolio with a focus on reducing risk and getting the best return possible. Most ultra-wealthy individuals and large institutions invest their money this way.

The general idea is to preserve the amount of money you invested, and maximize your return.

This is important if you are looking to invest a big chunk of your life savings. You don't want to gamble with a significant amount of your wealth, but you still want to get the best return possible.


The practice of investing a fixed dollar amount on a regular basis does not ensure a profit and does not protect against loss in declining markets. It involves continuous investing regardless of fluctuating price levels. Investors should consider their ability to continue investing through periods of fluctuating market conditions. Round Investments LLC, dba Round, is an SEC registered investment advisor. Securities offered through Apex Clearing Corporation, Member FINRA, SIPC. The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities and should not be considered legal, investment or tax advice as it does not take into account the specific objectives, financial situation or particular needs of any specific person. Diversification does not ensure a profit or protect against a loss in a declining market. There is no guarantee that any particular asset allocation or mix of funds will meet your investment objectives or provide you with a given level of income. Forecasts or projections of investment outcomes in investment plans are estimates only, based upon numerous assumptions about future capital markets returns and economic factors. As estimates, they are imprecise and hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results. Investing entails risk including the possible loss of principal and there is no assurance that the investment will provide positive performance over any period of time. To view Round's Brochure, Terms of Use, Privacy Policy, and Disclosures go to www.investround.com